Chinese Poizon offered Russian sellers commissions from 19% against 55% for the largest marketplaces

A Chinese company named Poizon has offered Russian sellers commissions from 19%, a significantly lower rate compared to the 55% charged by the largest marketplaces. This move is expected to attract more sellers to the platform, potentially disrupting the existing market dynamics.

This development matters for social commerce as it highlights the increasing competition among e-commerce platforms to attract and retain sellers. The lower commission rates offered by Poizon could lead to a shift in the market, with sellers opting for platforms that offer more favorable terms, ultimately benefiting consumers through increased competition and potentially lower prices.