Chlubila se osobním rekordem, pak přišla ostuda. Běžkyně jela kus maratonu na kole

A Chinese fitness influencer, Abeeeer, is facing a scandal after claiming to have set a personal record at the Berlin Marathon, only to be exposed for cheating by riding a bike for part of the race. Abeeeer, who has over a million followers on the Chinese platform Xiaohongshu, also known as RedNote, had posted about her achievement, but photos soon emerged showing her on a bike during the marathon.

This incident highlights the importance of authenticity and transparency in social commerce, particularly for influencers who promote products and services to their followers. The scandal may damage Abeeeer's reputation and credibility, potentially affecting her ability to partner with brands and promote products to her audience. It also raises questions about the responsibility of social media platforms to verify the accuracy of user-generated content and prevent misinformation.