CJ OnStyle pivots to social creator commerce, targets 35x growth by 2030 in Korea - CHOSUNBIZ

CJ OnStyle, a Korean company, has announced its pivot to social creator commerce, aiming for 35 times growth by 2030. This move indicates a significant shift in the company's strategy, focusing on leveraging social creators to drive commerce.

This development matters for social commerce as it highlights the growing importance of creator-led commerce and the potential for exponential growth in this space. By targeting social creators, CJ OnStyle is positioning itself to capitalize on the influence and reach of these creators, potentially disrupting traditional commerce models.