CJ OnStyle pivots to social creator commerce, targets 35x growth by 2030 in Korea - CHOSUNBIZ

CJ OnStyle, a Korean company, has announced its pivot to social creator commerce, aiming for 35 times growth by 2030. This strategic move indicates the company's focus on leveraging social media platforms and creator networks to drive sales and expand its market presence.

The pivot to social creator commerce is significant for the social commerce industry as it highlights the growing importance of influencer marketing and social media in driving sales. CJ OnStyle's ambitious growth target also underscores the potential for social commerce to become a major driver of e-commerce growth in the region, with the company's success likely to influence other businesses to adopt similar strategies.