From click to delivery: Shopee helps shape the online shopping journey in Brazil

Shopee, a marketplace connecting Brazilian consumers and sellers since 2020, has seen significant growth with over 3 million merchants and more than 95% of sales coming from local businesses. The sector broke sales records in 2025, with advances in logistics, social commerce, and new purchase formats contributing to the growth.

The growth of Shopee in Brazil highlights the importance of social commerce in shaping the online shopping journey. The platform's success demonstrates how social commerce can drive sales and support local businesses, making it an essential aspect of the e-commerce landscape in the country.