CMCF Urges Common ASEAN Safeguards To Protect Children From Online Advertising, Influencer Marketing

The CMCF has urged for common ASEAN safeguards to protect children from online advertising and influencer marketing. This call to action is aimed at ensuring the safety and well-being of children in the online space, particularly in the context of social commerce and digital marketing.

This development matters for social commerce as it highlights the need for regulatory frameworks that balance the interests of businesses with the need to protect vulnerable groups such as children. The implementation of common safeguards across ASEAN countries could have significant implications for social media platforms, influencer marketing, and e-commerce businesses operating in the region.