CMCF Urges Common ASEAN Safeguards To Protect Children From Online Advertising, Influencer Marketing

The CMCF has urged for common ASEAN safeguards to protect children from online advertising and influencer marketing, as reported by BusinessToday Malaysia. This call to action aims to establish a unified approach across ASEAN countries to ensure the safety and well-being of children in the online space.

This development matters for social commerce as it highlights the need for responsible advertising practices and protection of vulnerable groups, particularly children, in the online ecosystem. The implementation of common safeguards can help build trust among consumers and promote a healthier online environment for social commerce to thrive.