Continuum Media expands India presence with AI-powered influencer platform Raise

Continuum Media has expanded its presence in India with the launch of Raise, an AI-powered influencer platform. This move is expected to strengthen the company's position in the Indian market and provide new opportunities for influencers and brands to collaborate. The platform leverages artificial intelligence to connect brands with the most suitable influencers for their campaigns, enhancing the effectiveness of influencer marketing.

The launch of Raise matters for social commerce as it indicates a growing trend towards more sophisticated and technology-driven influencer marketing strategies. By using AI to match brands with influencers, Raise aims to increase the ROI of influencer marketing campaigns and provide more authentic partnerships. This development highlights the evolving nature of social commerce in India, where brands are increasingly looking for innovative ways to engage with their audiences and leverage the power of social media influencers.