Could Traditional Retailers Start Building Their Own Live-Shopping Platforms?

Traditional retailers are considering building their own live-shopping platforms, according to recent reports. This move could potentially disrupt the current live commerce landscape, which is dominated by social media platforms and e-commerce companies. The development of in-house live-shopping platforms would allow traditional retailers to have more control over the shopping experience and potentially increase customer engagement.

The move towards building live-shopping platforms matters for social commerce as it could lead to increased competition and innovation in the space. Traditional retailers may be able to offer more personalized and immersive shopping experiences, which could attract customers away from social media platforms. This could also lead to new opportunities for influencers and content creators to partner with traditional retailers, further blurring the lines between social media and e-commerce.