Creamy Integra Creators into Sales Strategy during Shopee Event - Marketing World

The Creamy brand participated in the Shopee Live Village event, which featured 60 hours of live streams and a training program for content creators on products and commercial strategies. This initiative aimed to strengthen the brand's relationship with its creators and provide them with the necessary tools to promote its products effectively. The event is part of a larger trend of companies integrating creators into their sales strategies, beyond just product promotion and brand image building.

This development matters for social commerce as it highlights the growing importance of live commerce and affiliate programs in the purchasing decision process. By investing in the development of its creators, Creamy seeks to increase its online sales and expand its reach in the digital market. This strategy also underscores the need for brands to build strong relationships with creators and provide them with the necessary tools to promote products effectively, in order to succeed in the competitive world of social commerce.