Creator economy: Build trust, not just reach; monetisation can’t be the only goal | Pranjal Kamra

A recent article by Pranjal Kamra published in The Economic Times emphasizes the importance of building trust in the creator economy, rather than just focusing on reach. The article highlights that monetization cannot be the only goal for creators, and that trust and authenticity are crucial for long-term success.

This matters for social commerce as it underscores the need for creators to prioritize meaningful engagement and transparency with their audiences, rather than solely focusing on maximizing their reach and earnings. By building trust, creators can foster loyal followings and increase their influence, ultimately driving more effective social commerce campaigns.