Creator economy draws 15–25% of brand marketing budgets: IIGC

The Indian Influencer and Content Creators Council (IIGC) has reported that the creator economy is drawing a significant portion of brand marketing budgets, with 15-25% of budgets being allocated to this space. This indicates a growing recognition of the importance of influencer marketing and content creators in reaching target audiences.

This shift in marketing budgets has significant implications for social commerce, as brands increasingly look to partner with creators to promote their products and services. The growth of the creator economy is likely to continue, with more brands investing in influencer marketing and content creation, and social commerce platforms evolving to support these partnerships.