Creator economy execs weigh in on Instagram’s planned move into long-form

Executives from the creator economy have shared their thoughts on Instagram's potential move into long-form content, as reported by Realscreen. The planned expansion could have significant implications for creators and influencers who rely on the platform for monetization and content distribution.

The move into long-form content on Instagram matters for social commerce because it could lead to new opportunities for creators to showcase products and services, and for brands to partner with influencers on more in-depth content. This could also impact the way users engage with shoppable content and affiliate marketing on the platform.