The creator economy has a payments problem

The creator economy is facing a payments problem, according to Frank DeVito, president and Chief Operating Officer of XR Pay. Brands and agencies are spending more money on featuring famous faces in advertising, with creators commanding bigger roles and paydays.

This issue matters for social commerce because it highlights the need for streamlined payment systems that can efficiently support the growing creator economy. As creators take on bigger roles in advertising, they require reliable payment infrastructure to receive their earnings, which is crucial for the sustainability of social commerce.