Creators aren’t influencers anymore. They’re the media. | Exit Interview

The line between creators and traditional media is becoming increasingly blurred, with creators now being seen as the new media. This shift is highlighted in a recent YouTube video, where the concept of creators as influencers is being reevaluated. The video discusses how creators are now more than just influencers, but rather a new form of media, with their own audiences and distribution channels.

This trend is significant for social commerce, as it highlights the growing importance of creators in the commerce ecosystem. As creators become more like media companies, they will have more opportunities to monetize their content and audiences, and to partner with brands and retailers. This shift will also require brands and retailers to rethink their marketing and commerce strategies, and to find new ways to work with creators and reach their audiences.