Creators say it’s difficult to make money from news — with platform rules and brand guidelines

A recent study found that nearly 60 percent of Americans regularly get their news from social media rather than traditional media networks. However, news creators are facing challenges in building sustainable businesses due to platform rules and brand guidelines. Many news creators have left traditional media to build their own audiences on social media platforms, but they are struggling to monetize their content.

The difficulties faced by news creators in making money from their content on social media platforms have significant implications for social commerce. As more people consume news on social media, creators will need to find ways to effectively monetize their content in order to build sustainable businesses. This highlights the need for social media platforms to provide creators with more flexible and creator-friendly monetization options.