Creators in search of their own rating

Ian Lucas, a popular social media creator, has expanded his reach to traditional media by winning MasterChef and co-hosting a show on Telefe, indicating a shift in how creators are perceived and valued by brands and platforms.

This shift highlights the growing importance of trust, community engagement, and influence in social commerce, where creators are no longer just measured by their popularity but by their ability to drive concrete decisions and mobilize their audiences, making them more valuable partners for brands and platforms.