Cross-border e-commerce opens new export path for Vietnam - Vietnam+ (VietnamPlus)

Vietnam is exploring a new export path through cross-border e-commerce, which is expected to open up new opportunities for local businesses to reach international markets. This development is significant as it allows Vietnamese companies to expand their customer base beyond their domestic market.

The growth of cross-border e-commerce in Vietnam matters for social commerce as it enables businesses to leverage social media platforms and online marketplaces to reach customers globally, thereby increasing their online presence and sales. This trend is likely to lead to increased adoption of social commerce strategies such as Zhíbò dàihuò / Livestream Selling and Zhòng cǎo / Seed Planting, which can help businesses to engage with their target audience and build brand awareness.