Digest: Anthropic Signs First Publisher Licensing Deal; Tubi & TikTok Team Up to Bring Creator Content to TV

Anthropic has signed its first publisher licensing deal, while Tubi and TikTok have partnered to bring creator content to TV. This move indicates a growing trend of social media platforms expanding their reach into traditional television, with creators being at the forefront of this shift.

This partnership matters for social commerce as it opens up new avenues for creators to monetize their content and for brands to reach their target audiences through shoppable videos and live commerce. The collaboration between Tubi and TikTok is expected to pave the way for more such partnerships, further blurring the lines between social media and traditional television.