Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

Media agencies are navigating a complex advertising landscape shaped by AI and creators, prompting advertisers to reassess their media strategies. According to the Digiday Media Agency Report 2026, agencies are adapting to these changes in various ways.

The report's findings have significant implications for social commerce, as the increasing influence of AI and creators continues to transform the media landscape. As a result, advertisers must develop new strategies to effectively reach their target audiences, making social commerce a key area of focus.