Digital 2027 Report: One in three people globally now use Gen AI, as social media users reach 5.81 billion
USASocial CommerceSocial Media MarketingArtificial IntelligenceDigital TransformationFinancial Post · October 21, 2026 at 4:01 AM
A report titled Digital 2027, released by Meltwater and We Are Social, reveals that one in three people globally now use Gen AI, and social media users have reached 5.81 billion. The report is a comprehensive 900-page document covering the entire online ecosystem, featuring data from various sources such as GWI, Similarweb, and Statista.
The growth of social media users and the increasing adoption of Gen AI have significant implications for social commerce. As more people engage with online platforms, businesses and marketers must adapt to these changes to effectively reach and interact with their target audiences, making social commerce a vital aspect of their strategies.