From "Digital Marketplace" to Livestream Room: A Boost for the Digital Economy in Can Tho

In Can Tho, a city in Vietnam, a new initiative is transforming the digital marketplace into livestream rooms, aiming to boost the local digital economy. This move is expected to enhance the online shopping experience and provide new opportunities for businesses and individuals to connect with customers.

The shift towards livestream rooms matters for social commerce as it enables real-time interaction between sellers and buyers, increasing engagement and potentially driving sales. This development also underscores the growing importance of live commerce in Vietnam, where social media platforms are increasingly being used for shopping and product discovery.