Digital PR Expert Warns Creators and PR Professionals: “Consent Is the New Currency”

A digital PR expert has warned creators and PR professionals that consent is now a vital factor in their work, emphasizing its importance in the current online landscape in Nigeria.

This warning matters for social commerce as it highlights the need for transparency and trust between creators, brands, and their audiences, which is crucial for successful influencer marketing and affiliate commerce campaigns, especially on platforms like Instagram and TikTok.