Digital selling package targets MSMEs using livestream commerce

A digital selling package has been introduced to support Micro, Small, and Medium Enterprises (MSMEs) in utilizing livestream commerce to expand their online presence. This initiative aims to help MSMEs leverage the growing trend of livestream shopping, enabling them to reach a wider audience and increase their sales.

The adoption of livestream commerce by MSMEs is expected to have a significant impact on the social commerce landscape, as it allows businesses to interact with customers in real-time, build brand awareness, and drive sales. This trend is particularly important for social commerce, as it enables businesses to connect with their target audience and create a more engaging shopping experience.