Discursive analysis of news values in headlines posted by the official CCTV News WeChat account

A recent study analyzed how CCTV News, a Chinese state media outlet, constructs news values on its official WeChat account. The study examined the discursive strategies used in WeChat headlines to understand how Chinese state media presents news on social media.

This study is significant for social commerce as it sheds light on how state media uses social media platforms to disseminate news and construct public opinion. The findings of this study can provide insights into the role of social media in shaping public discourse and the implications for social commerce in China, where social media platforms are increasingly important for news consumption and online transactions.