Does The Affiliate Model Survive Checkout Inside AI Mode And Gemini? – Ask An SEO via @sejournal, @rollerblader

A recent article from Search Engine Journal discusses the survival of the affiliate model in the face of AI checkout growth, particularly with Google's UCP and checkout happening inside Gemini and AI Mode. The article explores how affiliate links can still protect commissions, but stronger tracking and better program choices are necessary for added protection.

This development matters for social commerce as it highlights the evolving landscape of online shopping and the importance of adapting affiliate marketing strategies to ensure continued success. As AI-powered checkout processes become more prevalent, social commerce platforms and affiliate marketers must prioritize robust tracking and program optimization to maintain revenue streams.