Double 11 Shopping Festival: Livestream selling booms as Brazil's biggest shopping fortnight kicks off

The Double 11 Shopping Festival has kicked off in Brazil, marking the country's biggest shopping fortnight. During this period, livestream selling has boomed, with many retailers and influencers taking to social media platforms to showcase and sell their products to a large and engaged audience.

The success of livestream selling during the Double 11 Shopping Festival in Brazil highlights the growing importance of social commerce in the country. As consumers increasingly turn to social media for shopping inspiration and discovery, retailers and brands are adapting by investing in livestream commerce and influencer marketing, creating new opportunities for sales and revenue growth.