Druski’s ‘SNL’ Gig Marks The Start Of The Creator Economy’s Franchise Era – Guest Column

Druski's appearance on 'SNL' marks the beginning of the creator economy's franchise era, according to Adam Goodman, founder and CEO of Invisible Narratives. Goodman, who previously served as President of Paramount Pictures' Film Group, believes this event signifies a shift in the entertainment industry, where creators are now at the forefront of developing and scaling multi-platform franchises.

This development matters for social commerce as it highlights the growing influence of creators in shaping consumer behavior and driving engagement across various platforms. As creators continue to build their own franchises, they will likely leverage social media to promote their brands, products, and services, further blurring the lines between entertainment and commerce.