DTI, TikTok Shop champion consumer education and safety ahead of the holiday shopping season

The Department of Trade and Industry (DTI) and TikTok Shop have partnered to promote consumer education and safety in the Philippines ahead of the holiday shopping season. This initiative aims to protect consumers from fraudulent activities and ensure a secure online shopping experience.

This partnership is significant for social commerce as it highlights the importance of trust and safety in online transactions. By educating consumers on how to avoid scams and shop safely, TikTok Shop and DTI are fostering a positive environment for social commerce to thrive, which is crucial for the growth of e-commerce in the country.