E-commerce generates 150 trillion VND per quarter, but 56,000 vendors 'lose orders'

In Vietnam, the e-commerce market has seen significant growth, with total revenue reaching 150 trillion VND per quarter. However, despite this impressive figure, approximately 56,000 vendors are facing difficulties in fulfilling orders, resulting in lost sales and revenue.

This issue highlights the challenges faced by small and medium-sized enterprises in the e-commerce sector, including inadequate infrastructure, limited resources, and intense competition, which can impact the overall social commerce landscape and the ability of vendors to effectively utilize platforms like #EcommercePlatform, #SocialSelling, and #DigitalMarketplace.