The e-commerce market is worth $31 billion, but counterfeit goods remain a concern.

Vietnam's e-commerce market has reached a value of $31 billion, however, the industry is still plagued by the issue of counterfeit goods. This concern highlights the need for increased regulation and measures to ensure consumer protection and trust in online transactions.

The prevalence of counterfeit goods in Vietnam's e-commerce market has significant implications for social commerce, as it can erode consumer confidence and undermine the growth of online shopping. To address this issue, social commerce platforms and marketplaces must implement robust authentication and verification processes to guarantee the authenticity of products and build trust with their users.