E-commerce: Sales of 442 trillion VND, million-VND orders increase sharply

According to the Vietnam E-commerce Association, the country's e-commerce sales reached 442 trillion VND in 2022, with a significant rise in orders valued at millions of VND. This growth is attributed to the increasing demand for online shopping, particularly among young people.

The growth of e-commerce in Vietnam is expected to continue in the coming years, driven by the expansion of internet and mobile phone usage. This trend is crucial for social commerce as it indicates a shift towards online shopping and presents opportunities for businesses to leverage social media platforms to reach their target audience.