eBay Climbs 5% as Morgan Stanley Names It Top Internet Pick on Live Commerce; Shopify Rises 3%, Etsy Ticks Up

USALive CommerceLive CommerceSocial ShoppingEcommerce24/7 Wall St. · October 12, 2026 at 4:53 PM
eBay Climbs 5% as Morgan Stanley Names It Top Internet Pick on Live Commerce; Shopify Rises 3%, Etsy Ticks Up

eBay's stock rose 5% after Morgan Stanley named it as its top internet pick due to its potential in live commerce, while Shopify and Etsy also saw increases of 3% and a slight tick up, respectively. This development indicates a growing interest in live commerce and its potential impact on the e-commerce industry.

The growth of live commerce is expected to continue, with platforms like eBay, Shopify, and Etsy investing in features that enable live shopping experiences. This trend is significant for social commerce as it allows for more interactive and immersive shopping experiences, potentially increasing customer engagement and driving sales. As a result, investors and companies are taking notice of the potential of live commerce to disrupt the traditional e-commerce landscape.

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