eBay Stock Soars as Analysts Say US Live E-commerce Market Takes Off
USALive CommerceLive CommerceEcommerceSocial ShoppingYahoo Entertainment · October 13, 2026 at 4:49 AM · Translated from Chinese
Morgan Stanley analysts have listed eBay as a top investment target, driving up its stock price by 4% on Monday, due to the rapid development of the live e-commerce market in the US. This growth is a key driver of eBay's growth, with the estimated $27 billion live e-commerce market being a significant factor.
The growth of eBay's live e-commerce business is notable, with its gross merchandise volume (GMV) expected to grow by 40% in 2022, and live e-commerce accounting for 33% of the total. This trend is important for social commerce as it highlights the increasing importance of live e-commerce in the US market, and how companies like eBay are well-positioned to capitalize on this trend.