The article discusses how creators are becoming merchants and the need for payments infrastructure to evolve with them. This shift is happening as creators look for new ways to monetize their content and connect with their audiences. The evolution of payments infrastructure is crucial to support this new wave of merchant-creators.
The growth of social commerce and the creator economy has led to an increase in creators selling products and services directly to their audiences. As a result, payments infrastructure must adapt to accommodate this new type of merchant, providing them with the tools and support they need to succeed. This evolution is essential for the continued growth of social commerce and the creator economy.
The Social Commerce Daily Digest
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