The article discusses how creators are becoming merchants and the need for payments infrastructure to evolve with them. This shift is happening in the United States, where creators are increasingly leveraging social media platforms to sell products and services directly to their audiences.
The evolution of payments infrastructure is crucial for social commerce, as it will enable creators to seamlessly accept payments and manage their businesses. This, in turn, will drive the growth of the creator economy and social commerce, allowing more creators to monetize their content and connect with their audiences in new ways.
The Social Commerce Daily Digest
Yesterday's top 5 stories in your inbox, every morning.