‘Energy-saving’ devices on TikTok, Amazon fail every safety test

An investigation has found that 'energy-saving' devices being sold on TikTok and Amazon have failed every safety test, raising concerns about the potential risks to consumers. These devices, often touted as miracle solutions for reducing energy bills, are being aggressively promoted on social media platforms, with many sellers making false or misleading claims about their effectiveness.

This phenomenon highlights the need for greater scrutiny and regulation of social commerce, particularly when it comes to products that could pose a risk to consumer safety. As social media platforms continue to evolve into marketplaces, it's essential to ensure that sellers are held to high standards of honesty and transparency, and that consumers are protected from false or misleading advertising. This is especially important for live commerce and discovery commerce, where products are often promoted through influencer marketing and shoppable videos.