‘Energy-saving’ devices on TikTok, Amazon fail every safety test

A recent investigation has found that 'energy-saving' devices being sold on popular platforms like TikTok and Amazon have failed every safety test, raising concerns about the authenticity and reliability of products being marketed on social media. The devices, which claim to help reduce energy consumption, are being promoted by various sellers and influencers, but have been found to be non-compliant with safety standards.

This incident highlights the importance of verifying the authenticity and safety of products being sold on social media platforms, particularly in the context of social commerce. As social media continues to play a larger role in e-commerce, it is crucial for platforms to ensure that products being sold are safe and reliable, and for consumers to be aware of the potential risks of buying from unverified sellers. This has significant implications for social commerce, as it can erode trust in online shopping and damage the reputation of platforms and influencers involved.