Entertainment 360 Buys Influencer Firm Brigade As It Expands In Creator Economy

Entertainment 360 has acquired influencer firm Brigade as part of its expansion into the creator economy. This move indicates a strategic push by Entertainment 360 to deepen its involvement in the influencer marketing space, potentially leveraging Brigade's expertise to enhance its offerings.

The acquisition of Brigade by Entertainment 360 matters significantly for social commerce as it underscores the growing importance of influencer marketing in the digital landscape. By bolstering its capabilities in this area, Entertainment 360 is well-positioned to capitalize on the trend of creators driving consumer purchasing decisions, thereby influencing e-commerce outcomes.