Equal treatment: Malatsi urges TikTok to monetise SA creators

ANC MP and member of the portfolio committee on communications, Hlengiwe Mkhaliphi, has echoed the sentiments expressed by EFF's Mbuyiseni Ndlozi and party spokesperson, Vuyani Pambo, as well as the DA's Phumzile Van Damme, who have also called for TikTok to monetise local creators. The call to action has been sparked by concerns over unequal treatment of South African creators on the platform. The politicians argue that South African creators should be given equal opportunities to monetise their content on TikTok, just like their international counterparts.

The call for TikTok to monetise South African creators matters for social commerce because it highlights the need for social media platforms to provide equal opportunities for creators to earn money from their content, regardless of their geographic location. This is particularly important in South Africa, where the digital economy is growing rapidly and social media platforms like TikTok have become increasingly popular. By monetising local creators, TikTok can help to support the growth of the digital economy in South Africa and provide new opportunities for entrepreneurs and small businesses to reach their target audiences.