From equations to Instagram feeds: how ‘algorithm’ changed its meaning

The term 'algorithm' has undergone a significant shift in meaning, evolving from a mathematical concept to a term commonly associated with social media platforms, particularly Instagram. This change is reflective of the growing influence of social media on our daily lives and the increasing importance of algorithms in shaping our online experiences.

The evolution of the term 'algorithm' has significant implications for social commerce, as it highlights the critical role that algorithms play in determining what content users see and interact with on social media platforms. As social commerce continues to grow, understanding how algorithms work and how to optimize content for them will become increasingly important for businesses and creators looking to reach their target audiences.