From equations to Instagram feeds: how ‘algorithm’ changed its meaning

The concept of an 'algorithm' has undergone a significant shift in meaning, evolving from a term used primarily in mathematical and scientific contexts to a word that is now commonly associated with social media platforms, particularly Instagram. This change is reflected in how algorithms are used to curate and personalize user feeds, influencing what content is seen and interacted with. South Africa is among the countries where this shift is noticeable, with local users and businesses adapting to the new landscape of social media and online content discovery.

The evolution of the algorithm's meaning and its application in social media has profound implications for social commerce. It affects how businesses and creators reach their audiences, requiring them to adapt their strategies to better align with the algorithms used by platforms like Instagram. This, in turn, influences trends in social commerce, including affiliate marketing, shoppable videos, and the overall discoverability of products and services online. Understanding and leveraging these algorithms is crucial for success in the digital marketplace.