EU charges TikTok over ‘rabbit hole’ algorithm under DSA

The European Union has charged TikTok over its algorithm, which is described as a 'rabbit hole' that leads users down a path of content recommendations. This charge is made under the Digital Services Act (DSA), a regulation that aims to make online platforms more transparent and accountable for the content they host.

This development matters for social commerce as it highlights the ongoing scrutiny of social media platforms and their impact on users. The EU's charge against TikTok could lead to changes in how the platform's algorithm operates, potentially affecting the discovery and promotion of products and services on the platform, which in turn could influence the social commerce landscape.