The EU is demanding that TikTok adjust its algorithm due to the risk of causing psychological harm.

The European Union is demanding that TikTok adjust its algorithm due to concerns over the potential risk of causing psychological harm to its users. This move by the EU highlights the growing scrutiny social media platforms face regarding their impact on mental health.

This development matters for social commerce as it could lead to changes in how TikTok's algorithm promotes products and content, potentially affecting influencer marketing, affiliate commerce, and the overall discoverability of products on the platform. As social commerce continues to grow, regulatory actions like these will play a significant role in shaping the industry's future.