: EU law identifies 11 key areas for protecting minors, and on TikTok all of them work in favour of predators

A recent EU law has identified 11 key areas for protecting minors online, but an investigation has found that on TikTok, all of these areas work in favour of predators, highlighting significant concerns about the platform's ability to keep young users safe. The law aims to protect minors from various forms of online harm, but TikTok's current policies and practices seem to be inadequate in addressing these issues.

This news matters for social commerce because it raises questions about the responsibility of social media platforms to protect their users, particularly vulnerable minors, and the potential consequences for brands and advertisers who partner with these platforms. As social commerce continues to grow, platforms like TikTok must prioritize user safety and implement effective measures to prevent online harm, or risk facing regulatory action and damage to their reputation.