EU to make addictive app features easier to switch off

The European Union is set to unveil new rules to regulate online platforms and protect users from addictive features and deceptive practices. The rules will ban online features that trick Europeans and give users the right to turn off 'addictive' features. Additionally, the EU will crack down on influencer marketing, aiming to increase transparency and accountability in the industry.

These new rules will have a significant impact on social commerce, as they will force platforms to prioritize user well-being and transparency. By giving users more control over their online experience and limiting the use of manipulative features, the EU is promoting a healthier and more sustainable social commerce ecosystem. This move is expected to influence the way companies approach influencer marketing and online advertising, leading to a more transparent and user-centric industry.