EU’s preliminary TikTok findings target recommendation loops

The European Union has released preliminary findings targeting TikTok's recommendation loops, as reported by NeoTeo. This development involves the EU examining how TikTok's algorithm operates, potentially impacting the social media platform's ability to personalize content for its users.

This matters for social commerce because TikTok's recommendation loops play a significant role in discovering and promoting products, influencing user purchasing decisions. Changes to these loops could affect how businesses and creators reach their target audiences, potentially altering the landscape of social commerce on the platform.