EU: TikTok risks users' health

The European Union has expressed concerns that TikTok poses risks to users' health, as reported by Gazeta Express. This development may impact the social media platform's operations and user engagement within the region.

The potential health risks associated with TikTok usage could influence how users interact with the platform, potentially affecting social commerce activities such as influencer marketing, shoppable content, and live commerce. As a result, businesses and creators relying on TikTok for social commerce may need to adapt their strategies to address these concerns.