EU urges TikTok to change key feed

The European Union has urged TikTok to make changes to its key feed, as reported by The Law Society of Ireland. The specifics of the changes requested are not detailed, but this move indicates regulatory scrutiny over how TikTok operates within the EU.

This development matters for social commerce because any changes to TikTok's feed could impact how users discover and interact with products on the platform. TikTok has been expanding its e-commerce features, and alterations to its algorithm or feed structure could either hinder or help the growth of social commerce on the platform.