Europe reaches 12.41 million influencer profiles on Instagram

According to a study by Influencity, Europe has reached 12.41 million influencer profiles on Instagram, with Spain being the fourth largest market with 1.34 million accounts belonging to creators. This growth indicates a significant expansion of the content creator economy in the region.

The increasing number of influencer profiles in Europe highlights the importance of influencer marketing on social media platforms like Instagram. This trend is expected to continue, with more brands turning to influencer marketing as a key strategy to reach their target audiences, making it a crucial aspect of social commerce in the region.